It’s hard to believe, but 2023 is just around the corner. In the world of digital marketing, that means one thing: it’s time for a recap! Over the past ten years, we’ve seen incredible changes in how businesses market themselves online. From new platforms to emerging technologies, there’s a lot to explore. Keep reading to see if your business is tracking and ready for the future with these ten of the most popular digital marketing trends we’ve seen in 2022:
The Growth of Artificial Intelligence (AI) in Marketing
If you’re like most digital marketers, you’re always on the lookout for new trends that can help you better reach your target audience. And right now, one of the hottest topics is AI in marketing. But what exactly is AI, and how can it benefit your business?
At its simplest, AI is a form of computer science that deals with creating intelligent machines that can think and learn like humans. In terms of digital marketing, AI can be used to help you automate tasks, personalize content, and better understand customer behavior. In other words, it can make your life a whole lot easier! And since AI is constantly evolving, there’s no doubt that it will continue to revolutionize digital marketing in the years to come. A good example of an AI marketing tool is Grammarly. Grammarly does more than our cobwebbed friend spell check! It can rephrase or restructure your content, inform or direct your implied tone, and so much more! So if you’re not already using an AI tool in your marketing strategy, now is the time to start!
Virtual & Augmented Reality
Virtual and augmented reality are two of the hottest trends in digital marketing today. And there’s a good reason for that. These cutting-edge technologies offer businesses a unique way to engage with their customers and promote their products or services. But how effective are they really? And what can they do for your business marketing strategy?
Let’s start with virtual reality. VR allows businesses to transport their customers to another world, giving them an immersive experience that is unlike anything else. This can be used to promote products or services in a completely new way or even to give customers a behind-the-scenes look at how your business works. VR is still in its early stages, but it shows a lot of promise for businesses that are willing to experiment. Have your goggles ready? Check out our storefront in the Infiniverse!
As for augmented reality, this technology is all about enhancing the real world with digital content. This can be used to provide information about products, show customers how to use them, or simply create a more engaging experience. AR is already being used by some of the biggest brands in the world, and it shows no signs of slowing down anytime soon.
So, should you jump on the virtual and augmented reality bandwagon? That depends on your business and your goals. But if you’re looking for new and innovative ways to reach your customers, then these cutting-edge technologies are definitely worth exploring. Contact our team to learn more about building your VR storefront!
The Rise of Chatbots
If you’re involved in digital marketing, chances are you’ve heard of chatbots. Chatbots are computer programs that simulate human conversation, and they’re becoming increasingly popular as a way for businesses to connect with their customers. There are a number of reasons why chatbots are trending, and a couple of the most important ones are that they’re highly effective and available 24/7. Statistics show that businesses that use chatbots have higher customer satisfaction rates and higher conversion rates. They can also help save you time by automating tasks like support or providing information about your products or services. As an added bonus, chatbots can also help you gather data about your customers’ preferences and behaviors. If you’re looking for a way to take your business to the next level, chatbots are definitely worth considering.
Personalized & Clear Content
Many people don’t realize just how important effective content is to a successful marketing strategy. In fact, according to some recent statistics, having powerful content that speaks to your audience is trending in a big way. For example, did you know that 78% of internet users say they regularly read blogs? That’s up from just 63% in 2013! And when it comes to making purchasing decisions, 82% of consumers say they feel more confident after reading material provided by a business. Clearly, then, if you want your digital marketing efforts to pay off, you need to make sure your content is on point.
The Importance of Search Engine Optimization (SEO)
If you’re not using SEO in your digital marketing strategy, then you’re missing out on a lot of potential traffic and customers. SEO is still one of the most effective ways to reach people who are actively searching for products or services like yours. And according to recent statistics, it’s also one of the most popular digital marketing strategies: 54% of businesses say that SEO has the biggest impact on their ability to generate leads and sales, and 57% of marketers say that SEO is one of their top priorities. If you’re not sure how to get started with SEO, there are plenty of resources available online. But the most important thing is just to get started: SEO is an essential part of any successful digital marketing strategy.
The Rise of Social Media Marketing
It’s no secret that social media is one of the hottest topics in digital marketing right now. And there’s a good reason for that! Social media platforms offer an incredible opportunity for businesses to connect with their target audiences in a more personal and engaging way. Moreover, with the rise of digital marketing, social media will only become more important in the coming years. As more businesses focus on digital marketing strategies, the need for social media experts will only continue to grow. So if you’re looking to stay ahead of the curve, now is the time to start honing your social media skills.
The Growth of Video Marketing
You may have noticed that video is trending across all digital platforms. That’s because digital marketing experts have discovered just how effective video can be in driving engagement and conversions. In fact, studies have shown that videos are more than twice as likely to be shared on social media than any other type of content. And when it comes to digital marketing, engagement is key. The more engaged your audience is, the more likely they are to take action, whether that means making a purchase, signing up for a newsletter, or even just spending more time on your website. So if you’re looking to give your digital marketing strategy a boost, video is the way to go.
The Power of Influencer Marketing
If you’re not using influencer marketing as part of your digital marketing strategy, you’re missing out. Influencer marketing is one of the most effective ways to reach your target audience, and it’s only getting more popular. Here’s why:
People trust influencers. When someone with a large following recommends a product or service, their fans are more likely to check it out. That’s because people trust influencers more than they trust traditional advertisements.
Influencer marketing is cost-effective. You don’t have to spend millions of dollars on a Super Bowl ad when you can partner with an influencer for a fraction of the price. Plus, you’re more likely to get a return on your investment with influencer marketing since you’re reaching people who are already interested in what you have to offer.
It’s versatile. Influencer marketing can be used to promote just about anything, from physical products to digital services. And there are influencers in every niche, so you’re sure to find someone who aligns with your brand.
If you’re not already using influencer marketing, now is the time to start. It’s an effective, cost-efficient way to reach your target audience and grow your business.
According to a recent study, over 60% of Americans now own a smartphone, and more than 90% of those users rely on their phones for internet access. With mobile usage skyrocketing, it’s no surprise that mobile marketing is one of the hottest trends in digital marketing. Mobile marketing allows businesses to reach their target audience where they spend most of their time – on their phone. And with so many different ways to reach consumers on their mobile devices, from text messaging to in-app advertising, businesses have a lot of options when it comes to crafting their mobile marketing strategy. Plus, with studies showing that conversion rates are higher on mobile devices than on desktop computers, there’s no reason not to get on board with this growing trend. If you’re not already using mobile marketing as part of your digital marketing strategy, now is the time to start. Your customers are already there – it’s time to meet them where they are.
Progressive & Adaptive Websites
If you’re not sure what progressive and adaptive websites are, you’re not alone. These terms are relatively new in the digital marketing world, and they’re quickly gaining popularity. So, what’s the difference between these two types of websites? And why are they trending?
Progressive websites are designed to be fast and responsive, regardless of the device or screen size. They use modern technologies like HTML5 and CSS3, and they’re Optimized for mobile devices. In short, progressive websites provide a great user experience, no matter how your customers access your site.
Adaptive websites, on the other hand, are designed to tailor the user experience to each individual device specifically. So, if a customer is accessing your site on a smartphone, they’ll see a different version of the site than someone who is viewing it on a desktop computer. Adaptive websites can provide a more customized experience, but they’re more difficult (and more expensive) to create.
So, which type of website is right for your business? That depends on your digital marketing goals. If you want to provide an optimized experience for all users, a progressive website is probably your best bet. But if you’re looking to really cater to specific devices or customer segments, an adaptive website could be worth the investment. Whichever route you choose, one thing’s for sure: making your website mobile-friendly is no longer optional. With over 60% of internet traffic now coming from mobile devices, it’s essential to have a site that looks great and loads quickly on smartphones and tablets. If you don’t have a mobile-friendly website, you’re missing out on a huge opportunity to reach your target audience.
So why not elevate your efforts and give your customers what they’re looking for? Create compelling videos and content you can deploy across your digital locations, start or optimize your SEO strategy, or dive into the latest technologies before everyone else while making your life a little easier —then sit back and watch your digital marketing strategy start to work its magic. As we move into 2023, it will be interesting to see how these trends continue to evolve. Are you prepared for the future of digital marketing? Contact our team today to learn more about how we can help your business reach its full potential!