Small Business Website Management

Business website developers,

Small Business Website Management: Here’s What You Need to Know

No one ever said small business management would be easy. Nor should they.

Growing a business is hard work. 

There are many things to keep track of such as inventory, employees, accounting, hiring the right talent, time management, and more. Yet, one essential component to any small business is having the right kind of website and we’re not talking about any website that you could throw together, either.

A stellar, attention-grabbing, lead-wrangling, converting website will wow your customers and entice them to come back again and again. That’s what you need to grow, especially if you’re still in the launching phase. For that, you need an effective and efficient small business website management solution.

The problem with website management solutions, though, is that today, virtually everyone claims to be an expert with the best recommendations and offerings for your business, but are they really the best solution?

That depends.

Although there is no one-size-fits-all solution for every business, there are a few key points to consider before choosing. It all begins with understanding what your website can and, more importantly, should do for your brand.

Do-it-yourself small business website management

It’s easy to consider the idea of creating a basic website yourself. Afterall, there are a lot of great website builders offered by web hosting services. However, it’s also easy to get it wrong and that’s something that a small business looking to grow cannot afford. The results can do more harm than good unless you are also skilled in website development, design, search engine optimization and more, and you have the time to place the necessary emphasis on these things.

Any website isn’t necessarily a good website and even a good website can always be improved upon.

If you’re building a personal website, you might be able to get by with a do-it-yourself solution. The same is not true of business websites, though. Your business website is your key marketing tool. It is the one thing that, above all, should help you stand out from the competition, attract your customers, and keep them coming back. Problems with a DIY website vary, but can include unnecessary lag in page loads, low visibility in search engine results, content quality and graphics issues, cybersecurity threats, and so much more.

When it comes to growing your brand, a professional, small business website management solution really does make a difference.

Visibility is key to success

Speaking of visibility, creating a website with quality content that ranks well among search engine results is crucial. That’s where knowledge of SEO comes into play and we’re not just talking about a few focus words.

There’s more to it than that if you want to stand out.

If you already know your way around search engine optimization, or you have staff who do online marketing, then congratulations! You’re already one step ahead. However, that’s not true of many entrepreneurs, and why should it be? After all, the reason you launched your business was not to learn everything about small business website development.

Your goal was to follow your passion and launch a business that matters to you and the world around you.

Regardless of what you decide, though, there is a huge difference between an effective and ineffective small business website. And, it’s important to understand the difference an effective website makes and which pitfalls are best to avoid.

The impact an effective small business website makes

One of the biggest impacts an effective website makes is with improved security features. A secure website is one that your customers trust. However, according to GoDaddy research, small business websites often falter in cyber security and are prone to malicious cyber activity such as malware hacks, data breaches, SPAM and more.

This often results in financial loss as well, sometimes with the tally climbing over $5,000, according to the report, and that’s not to mention potential search engine penalties for activity you did not create. However, when you have a website management professional, you enhance your website security and make it harder for cyber criminals to gain access and create chaos.

The impact of effective online security

Cyber security is vital, but it’s not the only distinguishing factor for an effective website. High quality content and graphics, the right forms, page load time, and search engine optimization are also essential. As the adage goes, “Never judge a book by it’s cover,” right?

Well, guess what?

It’s a lie.

We all judge that book by the cover, at least to some degree and that includes the look and feel of your website as well. If your business website doesn’t hit the mark with your audience, you risk losing them. If a page takes longer than a few seconds to load, your audience is likely to click away and head elsewhere.

Meta descriptions are crucial, but many newer websites or blogs often underuse these, if they use them all. Keep meta descriptions short and interesting to highlight what your content is about, but don’t forget to use your main keyword in the description. That’s what further boosts your SEO. Aim for about 150 characters in length and that count should include all spaces between words.

Not everyone considers that alt image text, but you really should. Afterall, technology can be a beautiful thing, but it can also be a bane and plagued with glitches or other problems. If your image doesn’t appear on your users screen for some reason, or if members of your audience are visually impaired, alt text helps them better understand what the image displayed is about. Applying your keyword to this description, when possible, also helps the search engines to better classify and rank your content.

Giving your customers what they want in a website is part of your sales funnel. Your website is often your customers first interaction with your brand, which means, you need a website that’s user friendly and invites a relationship with your customers. And, as you’ve probably guessed by now, building relationships and trust with your customers is gold.

In fact, according to Salesforce research, a whopping 90 percent of all small to midsize businesses surveyed, trust is a top-ranking value when it comes to building customer relationships.

That’s not surprising.

After all, would you buy from a brand you didn’t trust?

Boost sales with professional small business website management

Speaking of sales, there’s nothing quite like a website that converts well and rings the sales in. After all, you’re not in business just for fun. Well, you might be, but making money is also a necessary perk for any business and a little ka-ching is a great motivator to continue. While marketing definitely plays a crucial role in business growth, so, too, do sales. Sadly, only 23% of small businesses agree, according to Salesforce.

The funny thing is, sales and marketing go hand-in-hand. They are cousins in a weird sort of way. When you have a website that converts well, and your customers can easily find it in a quick search, your sales will naturally rise. So, we don’t need to tell you what increased sales bring, but we will anyway — profits, of course! The more profitable you are, the more opportunities for business growth.

A great website plays an essential role in this. As mentioned before, it’s a key player in your sales funnel, especially if you run an ecommerce website. Sometimes, it pays more in the long-run to prioritize some marketing tools for your brand that help propel you to greater heights. Your small business website is one of them.

Your Small business website is your best marketing tool

It’s time to consider marketing your brand with the best tool you have — your website, of course. Professional small business website management does more for your brand than a DIY solution offers. It maximizes your return on investment while offering your customers a stellar experience. It also enhances your website security and monitors for potential threats. Tracking and reporting, unlimited data, regular backups and more — these are all part of what a professional solution extends to small businesses. You won’t find a comprehensive, small business website management solution like this from a DIY option.

The final word

When business growth matters, trust a professional. Sure, a DIY option might save you a few bucks in the beginning, but how much will it cost you in the long run? Sometimes opting for a more comprehensive solution is, well, good for business.

It’s far better to hire a professional who specializes in small business website management solutions. Do what you do best and work your business, your dream, your passion. Leave the website management stuff to the professionals.

A better website solution will boost your most valuable marketing tool and give your customers a better experience with your brand. A better experience gives them more incentive to come back again and again. It’ll also give you peace of mind and free up more time for you to focus on what really matters.

Are you ready to grow?

Call today for a consultation.

Go Beyond Your Website

Good design is obvious Great design is Transparent

JOE SPRANO

Good design is obvious Great design is Transparent

JOE SPRANO

Good design is obvious Great design is Transparent

JOE SPRANO

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