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Small businesses have always been at a disadvantage when it comes to marketing. They don't have the same resources as their larger counterparts, and they often can't compete with them on a price level. However, social media has leveled the playing field for small...

In 2022, small to medium businesses will need pay-per-click advertising more than ever before. Here's why: As technology advances, consumer behavior changes. People are increasingly turning to the internet to find information about products and services before making...

Web Design Essentials for 2022 The world of web design is changing, and it is changing rather quickly. Read on to discover ways you may be missing out on powerful ways your business can compete, stay relevant, and grow. Let’s start with some fun facts! One thing we...

The world has come a long way from paid newspaper ads, which began in 1863. In the last decade, methods and strategies around marketing have overwhelmingly skyrocketed granting older methods like newspaper ads little reach or return. It’s left most entrepreneurs...

SEO 101: A Beginner's Guide to the Importance of SEO You've likely read a dozen times how SEO can act as a digital marketing strategy. However, somehow if you've had a rudimentary idea about what it covers, you might lack a thorough comprehension of this...

What is Reputation Management? Reputation Management is the process of monitoring and responding to reviews that your business receives online. This has become a vital focus for businesses over the last decade and is a necessary part of brand management. A recent...