As a small business, you need to use social media to reach your target audience and keep up with the competition. Luckily, an experienced digital marketing agency can handle that for you. As you use social media engagement to grow your business, here are some effective strategies to do so.

1. Include Mobile Optimization

These days, it’s hard to find anyone who doesn’t use a smartphone. In many cases, some people may use their smartphone more than a computer. According to HubSpot, almost 25% of companies invest in mobile optimization as a top SEO tactic. By not tapping into the proper mobilization of your website, you may miss out on a valuable audience, especially teenagers and young adults who often use their phones as a constant connection to the news cycle, entertainment, and communication.

2. Create High-Quality Visuals

You certainly want high-quality written work on your website and social media. However, visuals are usually what initially pulls people in. So, when it comes to photos and videos, make sure you have a professional available to create and post relevant content. Luckily, a digital marketing agency knows the best way to do so.

3. Communicate With the Audience

When clients and customers post comments on your social media profiles, do your best to respond. Even if you can’t engage in a long paragraph, a simple message can go a long way with customers feeling seen and wanting to further connect with you.

4. Have Incentives

You can’t go wrong with incentives, and social media is a great way to run contests and giveaways. From questionnaires and surveys to user-generated content, there are several ways to encourage your customers to participate in contests. Make the prize branded content that they can later promote on their social media handles and hashtag you with.

You don’t have to be a social media expert to boost engagement. An experienced digital marketing agency knows what it takes to engage the public on various social media profiles, such as Facebook, LinkedIn, and more. Leave your social media work in the right hands and give our team a call today for more information. You’ll be happy to reached out to our experienced team to help you stay ahead of the competition.