Small businesses have always been at a disadvantage when it comes to marketing. They don’t have the same resources as their larger counterparts, and they often can’t compete with them on a price level. However, social media has leveled the playing field for small businesses. In this blog article, we’ll go over some of the social media marketing trends that you can anticipate in 2022. These patterns will help you attract more customers and grow your business!

Trends to Watch

One social media marketing trend that you can expect is the use of more video content. Videos are a great way to engage your audience and show them what your business is all about. In addition, videos are more likely to be shared than other types of content. This means that your small business can reach a larger audience with video content.

Another trend that you can expect is the use of more paid advertising. Paid advertising on social media platforms like Facebook and Instagram has become increasingly popular in recent years. And, as social media platforms continue to grow, so does the amount of money that businesses are willing to spend on paid advertising. Paid advertising allows you to target a specific audience with your ads, which can lead to more sales and customers for your small business.

Finally, you can also expect social media platforms to continue to grow in popularity. This means that more people will be using social media, which provides a great opportunity for small businesses to reach a larger audience. If you’re not already using social media to market your business, now is the time to start! These are just a few of the social media marketing trends that you can expect in 2022. Keep these trends in mind as you plan your marketing strategy for the second half of the year.

If you want your small business to stay ahead of the curve, it’s important to keep up with the latest social media marketing trends. Doing so will help you reach more customers and grow your business! The Social Media team at Radiata Solutions is ready and excited to help develop your custom strategy to achieve your goals! Contact us today for a free consultation!